Brands must focus on effectiveness, not just completeness, with ecommerce product pages

Shifting from a ‘completeness’ to an ‘effectiveness’ mindset is crucial for brands that want to drive return on investment from their product detail pages (PDP) on ecommerce sites.

Brands wanting to maximize their ecommerce sales could benefit from looking at product detail pages (PDPs) in terms of effectiveness, rather than mainly focusing on technical completeness.

At present, technical specifications – say, image counts and accuracy...

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