Brands Inspiring Creativity and Transpiring Meaning: An Ethnographic Exploration of Virtual World Play

Sara Steffes Hansen

This study uses participant observation to undertake an ethnographic exploration of the meanings of brands and objects in an online virtual world.

Brands Inspiring Creativity and Transpiring Meaning: An Ethnographic Exploration of Virtual World Play

Sara Steffes HansenUniversity of Wisconsin Oshkosh

INTRODUCTION

Media companies and advertisers increasingly enrich consumer engagement through online...

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