Brands in the verse: Platforms, users and opportunities in the metaverse

Explores the opportunities for brands to interact with platforms and users in the metaverse.
  • While the prospect of virtual interaction that transcends the existing universe is not new, technologies and consumers have reached a point where these kinds of digital experiences are not just possible, but in demand.
  • The report details key, leverageable platforms and user adoption drivers that brands can utilise within the metaverse.
  • Provides thematic examples of how companies are activating in the metaverse through brand experiences, virtual stores, communities and the future of work....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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