Brands in China: Devalued or Déjà vu?
Nigel Hollis
Fierce price competition is the rule in China, making it tough for the brands of Multi-National Corporations (MNCs) to hold their own against goods produced by local companies. The average price...
Brands in China: devalued or Déjà vu?
The last few years have seen intense competition among brands in many product and service categories in China.
