Brands in China: devalued or Déjà vu?

The last few years have seen intense competition among brands in many product and service categories in China.

Brands in China: Devalued or Déjà vu?

Nigel Hollis

Fierce price competition is the rule in China, making it tough for the brands of Multi-National Corporations (MNCs) to hold their own against goods produced by local companies. The average price...

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