Brands can facilitate deeper social networking engagement

This article argues the "internet generation" of 16-19-year-olds is not as different from previous generations in their leisure behaviour as people think.

Brands can facilitate deeper social networking engagement

Carol Stickler

In 1989 Tim Berners-Lee invented the internet and the internet generation was born, and 16–19 year olds undoubtedly access the internet more frequently and for markedly longer than...

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