Brands as media

In this article John Griffiths examines the phenomenon that is taking big and famous companies to a new level, with major implications for communications planning.

Brands As Media

John Griffiths www.planningaboveandbeyond.com

Last February at the first AA Madison and Vine conference, Steve Heyer the COO of Coca- Cola, the world's largest product brand, proclaimed that Coca-Cola was a media company open for business. ...