Digital technology radically changes the way we build and communicate knowledge. The old pattern of centralized senders and massive receivers is no longer acceptable: “truth” is the consensus of many opinions, with human knowledge following wikipedia rules of collective construction.
Brands and consumers co-creation – A collaboration panel
Carla MayumiBox 1824, Brazil
Fabio PaivaPepsiCo, Brazil
For those who were born after the 1980s, the Millennials, there are no boundaries between the online and the off-line world. Their...