Branding.com: Brand Building on the Internet

The internet has emerged as a brand building tool. There are some cautions - the internet is not a mass communications vehicle, but it gives people more leverage over brands.

Online Communications

Branding.com: Brand Building on the Internet

Brad VanAuken BrandForward

The internet has emerged as an essential brand building tool. It provides 24-hour access to the brand, 7 days a week. It provides global reach. It is a source...