Branding Your Agency in a New Environment

Allen Rosenshine discusses how agencies can best do business in the context of rising internet use - and the bursting of the dotcom bubble - in this 2002 4A's (the American Association of Advertising Agencies) speech.

Branding Your Agency in a New Environment

Allen Rosenshine

In this keynote address, I promise that you are going to hear something unusual. You are going to hear a speaker actually talk to the subject. Most of the time, we pay lip service to our assigned...

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