Branding Rainbow

The author describes how Rainbow Media Holdings has developed and branded a number of its cable channels, including WE: Women's Entertainment, American Movie Classics (AMC), Bravo and MuchMusic USA.

Branding Rainbow

American Movie Classics, Bravo, MuchMusic USA, IFC, and WE: Women's Entertainment

Christopher KagerRainbow Media Holdings, Inc.

We are in the midst of a branding evolution. As new distribution technologies shatter the familiar models,...