Branding Lessons from Prize Winning Canadian Campaigns
Each year I update these Crossover Notes, and it's that time again. As before, if you've read this cover note before, you can skip it. If not, it's worth a quick read.
My career started with a seven year sentence in brand management at Procter & Gamble. Then I clambered up the ladder at O&M, becoming President and later Vice Chairman, all of this in Toronto. Then I set up as a consultant.
P&G and O&M were passionate about “lessons learned”, and so was I. All the Cassies cases have great lessons in...