Branding in the 21st Century

Argues that branding, in the next century, will be 'the most important strategic differentiating activity a company executes'.

Branding in the 21st Century

Making and keeping the continuous promise

Chris Hall, BBDO South.

Branding in the future will be even more important than it is today, or was yesterday. Why? It’s quite simple. Branding will move from being primarily an advertising...