branding building
The importance of brand identity
Elysa StrugCendant Corporation
What's in a Name?
When hearing the name Howard Johnson, Days Inn and Super 8, what immediately comes to mind? That vacation to Hershey, PA, with the family? That road trip across country with a good buddy? At some time or another, as an adult or as a child, most of us have stayed at Howard Johnson, Days Inn, Super 8 hotels or one of the many other well-known Cendant hotel chains. Everyone shares those images of the bright-orange slanted Howard Johnson roofs, Days Inns' bright sunburst logo and...