Branding building: the importance of brand identity

Elysa Strug of Endent Corporation reviews the changes in consumer purchasing within the travel industry.

branding building

The importance of brand identity

Elysa StrugCendant Corporation

What's in a Name?

When hearing the name Howard Johnson, Days Inn and Super 8, what immediately comes to mind? That vacation to Hershey, PA, with the family? That road trip across...