Brand trust: Brand relationships in the world of smart technology

This article describes four trends in brand relationships that are emerging around new technologies and consumer behaviours.

Brand trust: Brand relationships in the world of smart technology

Paul Kemp-Robertson Contagious Communications

In this edited version of his presentation from the Marketing Society 2013 Conference, Paul Kemp-Robertson describes four fascinating trends that flow from emerging technologies and new consumer behaviours. These trends form the basis for exciting br

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