Brand-to-media consonance assessments

This paper describes the work conducted by Kohler Co. and Brand Keys, Inc.

BrandToMedia Consonance Assessments

A way to optimize media selection

Manuel GutierriezKohler Co. andRobert Passikoff Brand Keys, Inc.

Media: More Unlimited Than Ever

In recent years, a truism within the media planning community is that the job of the media...