The economic downturn presents a severe challenge for the home improvement sector worldwide. The industry is dominated by a small number of internationally-owned retail brands, all of which are having to adjust their existing strategies, particularly in light of declining property prices in Western Europe.
Brand strategies in a recession-hit international home improvement market
Meg Carter
Global recession has hit hard the international home improvement retail sector - a business dominated by a small number of internationally-owned retail brands. Yet while...
