Brand safety in the world of artificial intelligence

A host of new artificial intelligence-powered opportunities, combined with a lack of regulation, means brands using AI are doing so in an environment that can be unpredictable.

A host of artificial intelligence-powered opportunities, combined with a lack of regulation, means brands using AI for their brands are doing so in an environment that’s still very much a Wild West. However, it is possible to deploy AI for a brand in a brand-safe way – so long as it is done so with care, thought, and planning.

The gap between innovation and regulation

AI offers brands a whole host of opportunities – from streamlining processes to reducing costs, offsetting production, and getting truly creative. But there are many challenges, too – from lack of regulation, to how those...

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Insights Team
Bray Leino

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