Brand safety and integrity during global conflicts and violence

Advice for marketers on how to protect their brands online during the war in Ukraine.

On the brink of global conflict, it’s more important than ever to take stock of the societal and industry-specific changes that are evolving before our very eyes.

While the impact of COVID was unprecedented in changing our media response to conflicts, it was also a reminder that we need to be proactive in our approach to ensuring healthier ecosystems for brands and consumers. Hard news, opinions, and social discourse on topics like COVID are now unfortunately commonplace.

With the pace of news coverage and conversation generated on social media platforms and news outlets, it is imperative that we do not...

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