Brand recognition: abstract shape, concrete success
Gaston van der Laar and Lianne van der Berg Weitzel
Gaston van de Laar and Lianne van den Berg-Weitzel, from Claessens Product Consultants, describe three research studies which look at the critical success factors in logo symbol design.
Brand Recognition: Abstract
Shape, Concrete Success
Gaston van der Laar and
Lianne van den Berg-Weitzel
Claessens Product Consultants
All around us
we see brand-owners continually putting new brands on the market or reinforcing
the position of existing...
