Brand recognition: abstract shape, concrete success

Gaston van de Laar and Lianne van den Berg-Weitzel, from Claessens Product Consultants, describe three research studies which look at the critical success factors in logo symbol design.

Brand Recognition: Abstract Shape, Concrete Success

Gaston van der Laar and Lianne van den Berg-Weitzel Claessens Product Consultants

All around us we see brand-owners continually putting new brands on the market or reinforcing the position of existing...