Brand positioning statement approach

Brand positioning applies to its location relative to the competition, and how it is perceived in the mind of the consumer.

Brand positioning statement approach

BrandmarC

Brand positioning is the location of a brand, relative to its competitors, in the mind of the consumer. Consumers classify a brand in a group or sub-group of other brands on the basis of the most salient (sub)...

Not a subscriber?

Schedule your live demo with our team today