Brand onions and other barriers to creativity

Chris Forrest

This article provide the thoughts of an account planner turned researcher following a meeting of the Account Planning Group.

Brand onions and other barriers to creativity

Chris ForrestAdvertising and Brand Communications

THOUGHT 1: MARKETING COMMUNICATION PROCESSES ARE OVERLY REDUCTIVE TO THE POINT OF BECOMING SELF-DESTRUCTIVE

All of us love our big multinational clients despite...

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