Brand Now

This article addresses the question 'why, in a world of rapid innovation and customer promiscuity, invest in branding?' The author argues that there are benefits for the consumer and for the advertiser.

Brand Now

Cathy Constable AT&T

How do you argue in support for your brand now?

Today our world seems so ‘non-brand’ friendly. We have access to anything, anywhere at anytime. Driven by new technologies and e-commerce, instant gratification...