Brand Now
Cathy Constable AT&T
How do you argue in support for your brand now?
Today our world seems so ‘non-brand’ friendly. We have access to anything, anywhere at anytime. Driven by new technologies and e-commerce, instant gratification...
Brand Now
This article addresses the question 'why, in a world of rapid innovation and customer promiscuity, invest in branding?' The author argues that there are benefits for the consumer and for the advertiser.
