Brand Mix

This article contains selected posts from Martin Bishop’s blog, "Brand Mix", the whole of which can be read at

Brand Mix

Martin Bishop

This article contains selected posts from Martin Bishop's blog, Brand Mix, the whole of which can be read at

Chopping prices without killing the brand

Tuesday, January 6, 2009

It's all very well for people to say that brands should not cut prices to prop up volume. But these are recessionary times. In Economics language, the demand curve has shifted and the law says prices must fall or quantity will fall even further.

Some may try and ride out the storm but most will take a hard look at their pricing strategy...

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