This article contains selected posts from Martin Bishop's blog, Brand Mix, the whole of which can be read at brandmix.blogspot.com
Chopping prices without killing the brand
Tuesday, January 6, 2009
It's all very well for people to say that brands should not cut prices to prop up volume. But these are recessionary times. In Economics language, the demand curve has shifted and the law says prices must fall or quantity will fall even further.
Some may try and ride out the storm but most will take a hard look at their pricing strategy...