Brand ‘Malaysia’

Pratik Thakar

Everything is branded these days, and Brand Malaysia is a unique brand building effort that defied the conventions of the 'est' syndrome (biggest, largest, richest, etc.), encapsulating the idea of 'redefining the conventional'.

Brand 'Malaysia'

Pratik ThakarMcCann Worldgroup, Malaysia

BACKGROUND

Many books address brands and brand building. Marketing gurus spend their lives understanding and analyzing different brands....

But the basic point remains – what exactly is brand building and what are the ingredients that help cook a strong brand? Brand building refers not only to creating product brands like Nike, BMW, or Coca Cola, but extends beyond to people, countries, and to almost anything that carries its own personality and in which people have a tangible belief.

It is brand building and selling that enables any identity to create demand for...

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