Brand ‘Malaysia’

Everything is branded these days, and Brand Malaysia is a unique brand building effort that defied the conventions of the 'est' syndrome (biggest, largest, richest, etc.), encapsulating the idea of 'redefining the conventional'.

Brand 'Malaysia'

Pratik ThakarMcCann Worldgroup, Malaysia

BACKGROUND

Many books address brands and brand building. Marketing gurus spend their lives understanding and analyzing different brands....

But the basic point remains – what exactly is brand...

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