Brand Loyalty Flees in Tough Economic Times

Geoffrey Precourt

Advice and opinion from a series of marketing thought leaders on the topic of brand loyalty during economic recession is the focus of this article by Warc's U.S.

Brand Loyalty Flees in Tough Economic Times

Geoffrey Precourt WARC

Since 1993, Young & Rubicamhas interviewed a half-million consumers around the world about the ways in which they perceive and value products and services and about how brands grow, decline,...

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