Brand identity prism

A brand identity can be defined in terms of its particular vision and aims, what differentiates it from the competition, the needs it fulfils, its natures and values, and what makes it recognisable.

Brand identity prism

Jean-Noël Kapferer

Brand identity refers to the producer's side of a brand. Having an identity means being your true self. This can be clearly defined by answering the following questions:

  • What is the brand's particular vision and...

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