Brand health measures your mother would love

Belle Frank, Michael Sussman and Anuja Palkar

This article describes the proprietary Y&R brand equity model, BrandAssetTM Valuator (BAV), and how it is used to diagnose brand health.

Brand equity & strength
Brand valuation
Brand management
Strategy

Brand health measures your mother would love

Belle Frank and Michael Sussman

Mother always used to say if you've got your health you've got everything. It's a fairly universal thought that can be expressed in many languages and reflects the wisdom of many...

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