Brand Growth Priorities In A Demand Economy
Dr Joseph Plummer and Eric Einhorn McCann Worldgroup.
Business has been undergoing a shift away from cost-cutting and bottom-line focus. In essence, top management agree that the ability to grow by shrinking can never be more than a short-term solution.
But if business stops trying to grow by shrinking, where is it headed? The new direction is pointed out by Rick Kash ...