Brand growth priorities in a demand economy

Using academic and their own research, Joseph Plummer and Eric Einhorn, McCann Worldwide, argue that we are now living in a demand driven economy, and that marketing companies must rise to the new challenge.

Brand Growth Priorities In A Demand Economy

Dr Joseph Plummer and Eric Einhorn McCann Worldgroup.

Business has been undergoing a shift away from cost-cutting and bottom-line focus. In essence, top management agree that the ability to grow by shrinking can never be more than a short-term solution.

But if business stops trying to grow by shrinking, where is it headed? The new direction is pointed out by Rick Kash ...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands