Brand growth priorities in a demand economy

Using academic and their own research, Joseph Plummer and Eric Einhorn, McCann Worldwide, argue that we are now living in a demand driven economy, and that marketing companies must rise to the new challenge.

Brand Growth Priorities In A Demand Economy

Dr Joseph Plummer and Eric Einhorn McCann Worldgroup.

Business has been undergoing a shift away from cost-cutting and bottom-line focus. In essence, top management agree that the ability to grow by...