Brand growth - Growth, brands and profits

Roderick White

In this introduction to Admap's special report on Brand Growth, Roderick White examines the theories, rules and practice of profitable organic growth.

Brand Growth - Growth, brands and profits

Roderick White

In this introduction to Admap’s report on Brand Growth, Roderick White, examines the theories, rules and practice of profitable organic growth. Starting with Ehrenberg’s work he discusses theories...

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