Brand Experience - All down to experience

It is a commonplace that most people want to see and try a product before they buy it - and 'brand experience' via sampling, demos and test drives is hardly new.

Brand Experience - All Down to Experience

Roderick White

It is a commonplace that most people want to see and try a product before they buy it - and 'brand experience' via sampling, demos and test drives is hardly new. But, as Roderick White informs us...