Brand essence concept

Brand essence defines the core reason for the brand's existence. It considers a variety of different issues, including a brand's leadership domain, its core 'connecting message', and what would be missed if the brand does not exist.

Brand essence concept

Helena Rubinstein

Brand essence defines the core reason for the brand's existence (its raison d'être). Brand essence considers questions such as:

  • What is the brand's leadership domain?

  • What is the brand's core connecting message?...

Not a subscriber?

Schedule your live demo with our team today