Brand Essence - Resolving the Contradictions of the Dream Economy

The Dream Economy suggests both a sense of something new and a sense of something contradictory… As the publicity for this conference claims; ‘Dreams are the New Reality, Art is the New Science, ‘Emotion is the New Reason’…..

Brand Essence Resolving the Contradictions of the Dream Economy

Chris Barnham Chris Barnham Research & Strategy Laura Parker Laura Parker Marketing Research

INTRODUCTION

The Dream Economy suggests both a sense of something new and a sense ofsomething...