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Brand equity 2010

Craig Gugel

The author recently conducted an online survey to better understand the views of U.S. and U.K.
  • United Kingdom
  • United States
  • Media research theories & ideas
  • Research industry issues

Brand Equity 2010

Survey Salience, Research Quality, Corporate Growth

Craig Gugel Interactive Market Systems, Inc.

'The future is purchased by the present.' Samuel Johnson

As the global marketplace emerges from a prolonged period of economic malaise,...

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