Brand engagement - teenagers and their brands in emerging markets

Leyla Namiranian

This paper shows how research techniques were applied in an online environment to elicit deeper learning about brand and media engagement among teenagers.

Brand engagement – teenagers and their brands in emerging markets

Leyla NamiranianInternational Research, Decision Analyst, Inc., United States

PREFACE

This paper shows how research techniques were applied in an online environment to elicit deeper...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands