Brand dreams and brain trash

Mark Oldridge

Argues (in some detail) that the model which underpins all current theories of the brand, that it is a representational image or memory inside the heads of individuals which is modified by information processing (the Mind as a Machine), is wrong.

Brand dreams and brain trash

Mark Oldridge Ogilvy & Mather

BRAND DREAMS AND BRAIN TRASH

'A Theory of Mind may be fashionable among academics and psychiatrists but it's far from fashionable anywhere else; nor does it deserve to be'(Jeremy Bullmore BBG...

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