Brand Digital: Simple ways top brands succeed in the digital world

Allen Adamson

In his book 'BrandDigital', Allen Adamson explains why digital technology has not changed the basic rules of building a powerful brand but, rather, magnifies everything we know to be true, from collecting superior insight about our customers, to identifying a simple and relevant brand promise based on this insight, to delivering on this promise.

BrandDigital: Simple ways top brands succeed in the digital world

Allen Adamson

In his book BrandDigital, Allen Adamson explains why digital technology has not changed the basic rules of building a powerful brand but, rather, magnifies everything we know...

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