In his book 'BrandDigital', Allen Adamson explains why digital technology has not changed the basic rules of building a powerful brand but, rather, magnifies everything we know to be true, from collecting superior insight about our customers, to identifying a simple and relevant brand promise based on this insight, to delivering on this promise.
BrandDigital: Simple ways top brands succeed in the digital world
Allen Adamson
In his book BrandDigital, Allen Adamson explains why digital technology has not changed the basic rules of building a powerful brand but, rather, magnifies everything we know...