Brand differentiation

This article reports on an annual survey (telephone and face-to-face) of 26,000 U.S. consumers about categories and brands they use.

Brand differentiation

Robert Passikoff

You know the part of the movie Perfect Stormwhere the scientists are drinking coffee in the lab and suddenly a machine that never beeps starts to beep, because somewhere the floor of the ocean has cracked open? According...

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