Brand Consultancies: The Case for Brand Consultancies

Bruce Tait argues that brand consultancies can play a key part in current brand management and provide a more holistic approach to brand development than can be expected from advertising agencies.

Brand Consultancies

The Case for Brand Consultancies

Bruce Tait, Fallon Brand Consulting

Ok, I know what youre thinking. This is an attempt to sell the concept of brand consulting by a brand consultant. Well youre right, but you might find our early learning...