Brand Champions of Tomorrow: What E-Brands Need: A Fan Base

The author discusses the failure of many Internet brands, and suggests how they might be more successful in the future.

Brand Champions of Tomorrow

What E-Brands Need: A Fan Base

Brian Toomes

Maybe the business world was simply expecting too much from the Internet.

We were all supposed to be rejoicing that a few points and clicks on a computer screen had replaced the inconvenience...