Ed Chambliss, IMC Graduate Student School of Journalism & Mass Communication University of Colorado at Boulder
‘Knowledge is power.’ – Francis Bacon (1561-1626)
Welcome to the Information Age. A time where tangible assets (such as products, facilities and technology systems) that were once your best marketing weapons are no...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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