Brand building in tough times: MillerCoors uses innovation to drive brand strategy

Geoffrey Precourt

In this article, Geoffrey Precourt, WARC Online’s U.S. Editor, reports from the "2009 Brand Building in Tough Times & Beyond" event, organised by the Association of National Advertisers.

Brand building in tough times: MillerCoors uses innovation to drive brand strategy

Geoffrey Precourt WARC Online

At a session during the day-long "2009 Brand Building in Tough Times & Beyond" event organized by the Association of National Advertisers,...

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