This article is part of a Spotlight series on how brands can better connect with communities in the Philippines. Read more
While Filipinos are well known for high social media use, the pandemic has reminded us that many citizens have not gained full access to the internet. This is extremely worrisome during a period when digital connectivity is vital to maintaining productivity while distancing guidelines remain in place. This piece presents two disadvantaged sectors for whom digital adoption is critical and highlights a purpose-driven opportunity for brands to help.
Thriving in the ‘distance economy’?
COVID-19 sent citizens, businesses,...