Brand balanced scorecard (BBS)

The Brand Balanced Scorecard (BBS) dictates that a brand should have meaning for all its stakeholders.

Brand balanced scorecard (BBS)

Bram den Engelsen

The Brand Balanced Scorecard (BBS) applies Kaplan and Norton's (2001) business balanced scorecard approach to brand management. A brand should have meaning for all its stakeholders. The BBS distinguishes...

Not a subscriber?

Schedule your live demo with our team today