Brand asset valuator (BAV)

Young & Rubicam/Consult

Young & Rubicam's Brand Asset Valuator (BAV) shows that successful brand development is based on four pillars.

Brand asset valuator (BAV)

Young & Rubicam/Consult

Young & Rubicam's Brand Asset Valuator (BAV) is one of the comprehensive research programmes undertaken globally on branding. The BAV represents a unique brand equity research tool that is applied annually in 44 countries. The BAV assesses the strength and weaknesses of brands; furthermore, it offers insight into the likely future development of a brand. The BAV-database contains data on about 20.000 brands.

The BAV shows that successful brands are developed over time based on four pillars. Each pillar is derived from various measures that relate to different aspects of consumer's brand perception....

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