Brand asset valuator (BAV)

Young & Rubicam's Brand Asset Valuator (BAV) shows that successful brand development is based on four pillars.

Brand asset valuator (BAV)

Young & Rubicam/Consult

Young & Rubicam's Brand Asset Valuator (BAV) is one of the comprehensive research programmes undertaken globally on branding. The BAV represents a unique brand equity research tool that is applied...

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