Brand and content: How Unilever keeps its focus on the consumer

Unilever’s global e-commerce director of health and wellbeing Anusha Babbar shares how the consumer goods giant approaches brand equity, meaningful content, customer experience and e-commerce issues.

Unilever’s global e-commerce director of health and wellbeing Anusha Babbar talks to WARC and eTail how the consumer goods giant approaches brand equity, meaningful content, customer experience and e-commerce issues.

In your experience, how critical is...