Brand America at the crossroads

In this perceptive article, Anholt examines the changing status of brand America and how its once desirable image and values have become tarnished in the eyes of the world outside the US.

Brand America At The Crossroads

Simon Anholt Placebrands

Lots of things are called brands these days. Department stores are brands, companies and universities are brands, singers, sports stars and politicians are brands. Even political parties, religions,...