Brainsqueeze

Jane Gould

BRAINSqueeze is a rare client-side case study that went on to have real and effective business implications, influencing on-air, on-line, programming and marketing decisions.

Child media use
Marketing to children
Australia
Qualitative theories & methods
Strategy

BrainSqueeze

A year inside the lives and minds of Australian tweens

Jane Gould Nickelodeon Australia

What is BRAINSqueeze?

BRAINSqueeze is a rare client-side case study that went on to have real and effective business implications, influencing...

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