Brains And Brands: Re-Thinking The Consumer

The authors argue that there is a need to understand the brain to understand how to make sure brands are successful.

Brains and Brands: Rethinking the Consumer

Wendy GordonThe Fourth Room andSally FordHutchinsonThe Thinking Shop

Wendy Gordon, the fourth Room, and Sally FordHutchinson, strategic research consultant, argue that we need to understand the brain to...