Brain branding - brands on the brain

Steven Quartz and Anette Asp

Advances in brain science now make it possible to measure a brand's impact on consumers' unconscious emotions and decisions.

Brain branding – brands on the brain

Steven Quartz and Anette AspSocial Cognitive Neuroscience Laboratory, California Institute of Technology, United States

INTRODUCTION

Economies are increasingly characterized by a persistent over-supply of products...

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