Brain activity correlates of consumer brand choice shift associated with television advertising

Richard Silberstein and Geoff Nield

This study uses brain activity measures to examine the relationship between television advertising and changes in consumer brand preference.

Brain activity correlates of consumer brand choice shift associated with television advertising

Richard B. SilbersteinBrain Sciences Institute, Swinburne University of Technology, Melbourne, Australia; Neuro-Insight Pty Ltd, Melbourne, Australia

Geoffrey...

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